Rey Goicochea

Rey is our Director of Sales for the Midwest and Southeast regions, bringing over a decade of sales experience and an enterprise focus to Aimpoint Digital. He is a seasoned professional with a track record of success in selling to diverse industries such as manufacturing, pharma, healthcare, and retail. Rey's unique approach involves using a Value Selling framework to dive deep into business issues and understand the underlying motivations for adopting new technology. 

Before joining Aimpoint Digital, Rey was a high-performing Account Executive at Alteryx, where he owned a book of business of large enterprise companies in the Midwest. He led several significant expansions and drove measurable finance, e-commerce, and manufacturing improvements. Before that, he was at ArborMetrix and Ripple Science, two Ann Arbor-based companies in clinical trial and healthcare analytics. At ArborMetrix, he led the growth of their quality improvement platform through a nationwide network of children's hospitals and health systems. He began his career at IBM Watson Health, selling to large employers and health plans. 

He's a key driver of new business development, using a wide variety of mediums to engage prospective clients. Skilled in video, email, and social media outreach, in addition to strong public speaking acumen

In his spare time, he enjoys watching great films, reading biographies and mystery novels, and keeping up with his kids.