Our Team

William is the CEO and Founding Partner of Aimpoint Digital with 10+ years of experience helping organizations drive value with AI, analytics, and cloud technologies. William is a data and analytics expert consultant with extensive experience in predictive modeling, computer science, and database systems.

William has led large-scale data and analytics strategy and transformational projects for heavy process manufacturing, consumer packaged goods, capital market, banking, insurance, and pharmaceuticals companies. In addition to data analytic strategy projects, William has developed capabilities and led large-scale enterprise-wide supply chain, R&D, marketing, customer, and channel analytics projects.

William is based in Atlanta, GA, and earned his Bachelor’s and Master’s of Science in Industrial and Systems Engineering from the Georgia Institute of Technology. Outside of work, William spends his time with his two young sons, Liam and Ramsey, his wife, Katie, and his dog, Otto, playing golf, hiking, and playing sports.

Ben Yopp serves as a Managing Partner at Aimpoint Digital and is responsible for growth, revenue operations, and strategy. He has worked to build Aimpoint into a multi-million-dollar brand that serves an array of clients, stemming from early digital start-ups to Fortune 100 organizations through best in market data and analytics services.

He has broad experience in business / digital strategy development and has worked extensively in the Financial Services and Healthcare industries. Much of his background has been focused on marketing/growth strategy, business impact analysis, digital transformation, and analyzing industry and competitive landscapes. Prior to joining Aimpoint, Ben worked for both Wells Fargo’s Wealth and Investment Management and US Bank’s Retail Payment Services business unit – leading digital sales and services design. Prior to this, Ben worked in consulting for PwC S& and Accenture Strategy, focusing on growth strategy, customer analytics, and digital strategy.

Ben and his family live outside of Charleston, SC. He is an avid fisherman and enjoys cooking, traveling, and exploring new restaurants with his wife and friends in his spare time.

Max leads our Data Analytics practice with 10+ years of experience helping organizations drive value with analytics and automation. Max has a demonstrated history of leading analytics projects and teams in the management consulting industry and enabling self-service analytics for organizations of all sizes.

Prior to joining Aimpoint, Max helped Fortune 500 companies derive key insights from internal and external data through analytics and data visualization at the Boston Consulting Group. He led agile teams to develop data-driven solutions through a combination of business strategy and data analytics/data science. Solutions were rapidly deployed through Alteryx and/or custom coding (Python) with frontends built with custom web development (D3.js) and/or BI tools (Tableau, PowerBI, Qlik, etc.).

Max is based in Boston, MA, and earned his Batchelor of Arts in Economics from Middlebury College. Outside of work, Max spends his time with his two young sons, Jack and Emmett, his wife, Jessica, and his dog Hercules, hiking, snowboarding, and watching Octonauts.

Mina is a Principal Data Analytics Consultant at Aimpoint, specializing in analytics engineering, automation and data visualization. Mina is focused on facilitating data and analytic platforms to enable organizations to better utilize and act upon their data. During her time at Aimpoint, she has primarily been focused on the logistics and pharmaceutical spaces.

Prior to joining Aimpoint, Mina worked in the UK-based consultancy The Information Lab, enabling companies such as Solar Turbines, Aldermore, VP, Kurt Geiger, Boston Consulting Group, and their clients.

Based out of Chicago, when it is warm enough, Mina enjoys lakefront cycling and the street dance scene.

Christa co-leads our Data Science practice with 9+ years of experience helping organizations drive value and make decisions based on their data. Christa specializes in optimization and simulation, predictive analytics, and automation. She has a passion for healthcare analytics. Christa has led analytics projects and teams in the management consulting industry for all-size organizations interested in getting more from their data.

Before joining Aimpoint, Christa helped Fortune 500 companies derive key insights from internal and external data through analytics at the Boston Consulting Group. She has led agile teams to develop data-driven solutions through a combination of business strategy, analytics, and data science. Solutions were rapidly deployed through the utilization of Python, R, and Tableau.

Christa is based in Boston, MA, and earned her Master of Science degree in Biomedical Engineering from Tufts University. She spent her college years playing D3 Basketball while earning her BS in Mechanical Engineering with minors in Biomedical Engineering and Economics. Outside of work, Christa referees high school basketball plays cribbage with her husband, and cheers on her hometown Red Sox and Patriots while giving plenty of attention to the pets of the family – Gronk and Olive.

J.D. leads our Power BI Practice as a Principal Analytics Consultant with years of experience helping clients navigate every part of the analytics value chain. J.D. specializes in data visualization, geospatial analytics, and process automation. He has also spent time training and developing Power BI, Alteryx, Tableau, and Python. Deeply committed to learning, J.D. is always looking to expand his skillset with new tools and techniques.

J.D. has helped clients across the Manufacturing and Retail sectors develop end-to-end tools for enablement and self-service. Prior to joining Aimpoint, J.D. created industry-leading bespoke analytics for a host of Fortune 500 companies as part of Boston Consulting Group. Prior to that, he earned a B.A. from Northeastern University, where he graduated with honors and started his data journey researching Nanotechnology.

Based out of Boston, J.D. enjoys playing and watching sports of all kinds when the weather allows (go Chiefs!). Outside of sports, J.D. also spends his free time painting, cooking Latin and Southern food, reading Sci-Fi/Fantasy, and hiking across New England.

Anusheela is a Senior Data Scientist at Aimpoint Digital with expertise in implementing predictive use cases with various tools across multiple industries. She is extremely passionate about leveraging data science techniques to drive business value. She also has experience with Alteryx and often delivers training to clients.

Before joining Aimpoint Digital, Anusheela used to work as a Data Science Intern at an agricultural company based out of Boston, where she leveraged a variety of predictive techniques and machine learning concepts to help in process improvement. She worked with agricultural and spatial data and helped build rapid prototypes for analysis.

In her free time, Anusheela likes to listen to and practice music. She also enjoys cooking and often likes to create fusion recipes.

Philip is a Senior Analytics Consultant based in the UK with prior experience at UBS, TUI, Solar Turbines, and Walmart. He has technical expertise in Alteryx, Python, and SQL to solve business challenges. These problems span a wide range of problems, including data analytics, data visualization, process automation, and report generation – an exhaustive list would not fit on the page. With two master’s degrees in physics, problem-solving has become his raison d’être.

Philip is a strong Alteryx user, having won the Alteryx Grand Prix 2019, one of the first thirty Alteryx users to become expert certified, Alteryx conference speaker, and frequent engagement with the Alteryx Community. With SQL and Python proficiency, Philip is a force majeure in the analytical space.

Chapin Wright is a Senior Analytics Consultant with over five years of Business and Analytics experience focusing on process improvement across the Supply Chain and Finance departments. Chapin is also advanced certified in Alteryx.​

Before joining Aimpoint, Chapin consulted on integrated business execution and planning projects focused around S&OP implementation and training, Supply Chain Process improvement, inventory management, and demand planning and segmentation at Venetia Partners. Prior to becoming a consultant, Chapin was a manager at a Fortune 500 Chemical company focused on delivering financial/business analysis and support.

Chapin is an alumnus of Washington University in St. Louis, with a BS in Economics and Finance.

Aaron is Aimpoint Digital’s Head of Data Science with years of expertise driving business value using data analytics. His background includes a broad range of disciplines, including serving in the military as a Naval officer, engineering, both experimental and theoretical physics, as well as machine learning and artificial intelligence.

Aaron has a deep technical knowledge of value-driving machine learning and AI techniques, as well as software design and development, deployment, integration, and ML Ops. His industry background has focused on the Manufacturing and Retail industries in the supply chain, inventory management, and demand forecasting.

Aaron is an avid traveler who enjoys spending time with his family in Atlanta, stock trading, playing guitar, and working on research related to machine learning, AI, mathematics, and computing-based projects.

Mandy is an Alteryx ACE Emeritus with a background in geospatial analytics and retail mergers & acquisitions. She especially enjoys mentoring new Alteryx users on their journey toward analytics excellence and helping them solve their most challenging use cases.

Before joining Aimpoint, Mandy was the Director of Portfolio Strategy at Ahold Delhaize USA. She leveraged Alteryx to bring a data-driven, objective approach to decision-making around capital allocation, real estate portfolio management, and merger & acquisition activity retail grocery space. She has extensive experience applying geospatial analysis techniques to problem-solving and jumps at any opportunity to use maps to generate insights.

In her free time, you’ll find her spending time with her husband and daughters on their converted vineyard in rural Kentucky, backwoods camping and hiking and road-tripping to good restaurants.

Mandy received her Master’s in Geographic Information Science & Technology from the University of Southern California and her Bachelor’s in History of Art and Architecture from Harvard College.

Alex is a Senior Analytics Consultant with experience driving enterprise efficiencies and implementing sustainable business practices. He leads the company’s corporate social responsibility efforts and is actively involved in procurement, marketing, recruiting, diversity & inclusion, and operations at Aimpoint Digital. Alex has also delivered all Alteryx training to people internally and/or externally and actively involves himself in the Alteryx Community.

Before joining Aimpoint Digital, Alex was part of the Program Evaluation team at Marriott International, specializing in automating mobile app, supplier diversity, and sustainability analyses and reporting processes using Alteryx. Prior to that, he earned two master’s degrees (and a certificate) through a global dual master’s program in the US, China, and Spain.

In his free time, Alex enjoys playing and watching soccer, hiking around Washington DC and in national parks, and traveling around the world to accomplish his lifelong goal of visiting every country. He has visited 41 so far!

Carolina is the Head of Data Engineering & Infrastructure with over 8 years of experience designing solutions across the entire analytics lifecycle. Carolina specializes in automating complex, manual processes and in delivering intuitive datasets to enable self-service and advanced analytics.

Prior to joining Aimpoint Digital, Carolina was a Data & Analytics Consultant at Slalom, productionizing machine learning models and providing technical coaching for a large analytics center of excellence with over 1,000 members at a Fortune 500 company. Before that, she was a Senior Business Intelligence Consultant at Capitalize Analytics, where she helped establish their Alteryx practice.

Carolina is based out of Houston, TX, after graduating from Rice University with a Bachelor of Arts in Ecology & Evolutionary Biology and Environmental Science.

In her free time, Carolina enjoys trying out new local establishments and listening to new music.

Jamie is a Principal Data Engineer leading our Data Engineering & Infrastructure practice in the UK. With over ten years of experience across consulting, development, and project management roles, Jamie focuses on helping organizations and people leverage data to solve their toughest challenges.

Prior to joining us, Jamie was Principal Consultant at Keyrus UK, where he established a highly successful Alteryx practice and became one of the first 25 people globally to become an Alteryx Certified Expert. Earlier in his career, he was Head of Market Intelligence at QS and held senior roles in the media monitoring and analysis industry.

Jamie is based in London, UK, where he lives with his wife Brenda. In his free time, Jamie enjoys travel, cycling, and the outdoors.

Paige is a Principal Data Scientist at Aimpoint focusing on supporting data-driven decision-making within organizations. She has 15 years of experience in data science, focused on predictive modeling, GIS, and operational analytics. Paige has worked with companies at various stages of their analytics journeys throughout her career – from small startups with limited data to large enterprises – all wanting to harness actionable insights from their data. She is passionate about building strong decision-making tools and communicating results effectively throughout organizations.

Prior to joining Aimpoint, Paige worked as the Director of Research and Analytics at Forum Analytics | CBRE, where she leveraged Alteryx and other software to streamline and automate their GIS and modeling processes. She worked on labor and operational analytics in prior roles, developing syndicated information products and market research. She has her B.S. in Statistics and Decision Science from Carnegie Mellon University.

For fun, Paige loves to sing, read and try her hand at all kinds of new activities.

Nisha is a Senior Analytics Engineer that enjoys developing creatively simple solutions for complex business problems. She has spent the past seven years working to bridge gaps between business and technology while continuously adding tools to her toolkit that serve across the data pipeline. She is a strong believer that business and technology come down to the people that use them and values tailoring each product to best suit the needs of her clients.

Prior to joining Aimpoint, Nisha worked as a data analytics consultant with CapTech Ventures, partnering with clients in the healthcare, sports, and beverage industries, developing solutions ranging from ETL optimization to KPI heat maps. She has held certifications in dbt, AWS, Agile, and Alteryx.

Nisha resides in Brooklyn, NY. She has her B.S. in Industrial & Systems Engineering and a Minor in German from Georgia Tech. In her free time, she can be found playing soccer or watching her favorite sports teams, Atlanta United and Real Madrid. She also enjoys spending time with nature, whether that’s hiking, biking, or turtle-watching.

Fun Fact: Nisha can speak five languages!

Simon is a Principal Data Scientist at Aimpoint, focusing on using data and analytics tools to help drive better decision-making for organizations. He specializes in rapid prototyping of analytics products, data visualization, statistical machine learning, and analyzing data to drive better decision-making. Simon has spent 7+ years working in analytics, serving commercial and government clients in the healthcare, manufacturing, and retail industries.

Prior to joining Aimpoint, Simon helped clients transform operations and derive insights for strategy/policy decisions through developing prototype analytics products, data pipelines, dashboards, and statistical machine learning models at KPMG and Kroger using tools such as R, Python, ArcGIS, and Tableau. He also led and developed data science training courses and materials used for upskilling resources across the enterprise at KPMG.

Simon is based in Atlanta, GA, and outside of work can be found rock climbing, traveling, or making watches.

Hannah is a Digital Finance Director with 6+ years of public accounting background and extensive knowledge of the tax, accounting, and finance functions. As a Certified Public Accountant turned analytics professional, she enjoys exploring how technology can be leveraged to meet the ever-evolving requirements of regulatory and economic environments, as well as the business efficiency and optimization needs of management.  

Prior to joining Aimpoint, Hannah worked as a client service Tax Manager at PwC, where she also worked within a national Tax Transformation Team focused on internal technologies, process improvements, and partnerships with offshore teams. She received her BBA in Accounting and Finance from Goizueta Business School at Emory University. 

In her spare time, she enjoys (very) amateur golfing, walks through the park with her cavapoo Charlie, and Kentucky basketball. 

Megan is a Senior Recruiting Manager at Aimpoint Digital. She is skilled in top-tier talent acquisition through relationship building and innovative marketing. She strives to build trust and credibility with candidates by leading with honesty and empathy and always prioritizing the candidate’s experience. Partnering closely with candidates and hiring teams, Megan ensures seamless and transparent hiring and onboarding.

Before joining Aimpoint Digital, Megan worked in healthcare for 7+ years as a physician recruiter specializing in Neurology. As the lead recruiter and account manager for all National Account businesses, Megan managed relationships with health system executives and sourced Neurologists in alignment with client needs.

Megan lives in Atlanta, GA, with her husband, young son, and two rescue dogs, Ella (Lab) and Kirby (Golden Retriever). She earned her BA in Public Relations with a minor in Sociology from the University of Georgia. She enjoys traveling, trying new restaurants, and cheering on the Braves and Georgia Bulldogs.

Matt is Aimpoint Digital’s Alteryx Alliance Manager and coordinates day-to-day channel operations. Additionally, Matt leads the Alteryx Enablement team to upskill beginners and experts alike across the entire Alteryx platform and tackle complex, valuable use cases for clients in a variety of industries. He has an extensive track record of conducting training, leading 1:1 coaching sessions, and helping business users minimize time to value with their use cases.  

Prior to joining Aimpoint Digital, Matt worked as a senior consultant at Slalom, partnering with clients in the energy and life sciences industries. Matt earned his MS in Data Analytics from the University of Houston – Downtown and received his BS in Economics from Texas A&M University. In his free time, Matt enjoys hiking, trying new restaurants, and hunting for cheap airfare. 

Fun Fact: Matt has a goal to climb to the highest natural elevation point in each of the 50 states. Only 46 to go! 

David is a Marketing Director leading the marketing efforts at Aimpoint Digital. With 7+ years of B2B marketing experience, he led marketing initiatives at scale to better position organizations for accelerated growth and success. He brings a passion for storytelling, creative design, content development, social media strategy, and technology optimization to the fold with a keen understanding of how to create a high-performing marketing organization.

Prior to joining Aimpoint, David worked as the Director of Marketing at Veridian, building their marketing organization from the ground up and was instrumental in the company’s growth. Prior to that, he served as the Americas Content Marketing Lead at HP within their print organization and as a Marketing Manager before being promoted to that role. David earned a Bachelor of Arts degree in Communications and Political Science from the University of Pittsburgh. In his spare time, he enjoys traveling, going to concerts, trying new restaurants, exploring all NYC has to offer, and (unfortunately) Atlanta sports.

Fun fact: David is best friends with Diplo.

Joe is Aimpoint Digital’s UK Practice Lead with 10+ years of experience helping organizations with data-driven digital transformation. Joe specializes in implementing modern analytics platforms, working with businesses on their analytics strategy, and solving their most pressing data challenges to realize new value.

Before Aimpoint Digital, Joe spent the first nine years of his career at Javelin Group (part of Accenture Strategy), most recently as a Senior Manager developing their award-winning Analytics and Business Insights Practice. In 2014, he became one of the inaugural five worldwide Alteryx ACEs (Analytics Certified Experts) and is currently the longest-standing member of the program, recognizing the most skilled and influential users in the Alteryx community.

Joe is based in London, UK, and earned his 1st Class Batchelor of Arts in Human Geography from the University of Leeds. In his spare time, you will most likely find Joe cooking food from all corners of the world, baking sourdough bread, or following one of his favorite sports teams: Crystal Palace Football Club, Seattle Seahawks, and the Los Angeles Dodgers.

Brian is a Lead Data Engineering Consultant based in the UK, with expertise in delivering engineering and analytical services across a variety of sectors. He is most rewarded by ensuring clients have access to the data they need. 
 
Prior to joining  Aimpoint, Brian worked as an Analytics Consultant for The Information Lab’s Data School in the UK, where he utilized Alteryx and Tableau Software to deliver lasting value to clients across Private Equity, Finance, IT, and Insurance. Before working in engineering and analytics, Brian completed a PhD in Cognitive Neuroscience, completing analyses of complex brain imaging and psychological data.

In Brian’s spare time, he enjoys live music, traveling, and socializing with friends. 

Gregg is a Senior Analytics Consultant based in the UK with expertise in data visualization and analytics execution using Alteryx, Tableau Software, and Power BI.  

Prior to joining Aimpoint Digital, Gregg worked at The Information Lab, where he worked across the data value chain. He spent much of his time developing suites of dashboards, training to enable analysts, and building ETL workflows to unlock the value of data for organizations. Before that, he worked as a Junior Management Consultant at Ignite Consulting. Gregg graduated with an undergraduate degree in History from the University College London. 

Gregg is an avid runner and a beginner cyclist outside of work, which handily enables his other great pastime: eating. 

Fun fact: Gregg is American, British, and French (in alphabetical order so as not to offend!). 

Yash is a Principal Data Scientist with deep expertise in developing and implementing optimization and machine learning algorithms. Yash is particularly interested in helping clients derive value by leveraging data science and optimization techniques to solve practical problems.

Prior to joining Aimpoint Digital, Yash was an Optimization Research Scientist at The Optimization Firm, where he contributed to the development of state-of-the-art optimization solver BARON. Yash delivered workshops and tutorials, helping customers unlock the full potential of the company’s products. Before this, Yash was a Research Scientist at Rockwell Automation, where Yash developed novel algorithms for learning on streaming data, which led to six (pending) patent applications. Yash obtained his PhD in Chemical Engineering from Carnegie Mellon University.

Yash lives in Pittsburgh with his cats, Gigabyte and Purrogie, and his epidemiologist wife. He spends his spare time reading, listening to music, and playing racquetball.

Fun fact: Yash’s bucket list includes learning to swim. He has taken two semester-long swimming classes unsuccessfully but has not yet given up hope!

Samantha is a Data Scientist with a background in computational analytics, machine learning, and data visualization. Samantha is passionate about empowering companies to overcome their challenges by implementing data-driven solutions.

Prior to joining Aimpoint, Samantha obtained her Master’s in Analytics from Georgia Tech. Before this, Samantha received her Bachelor’s in Biology from Clemson University, an undergraduate research assistant in the Alper Lab. During the program, she had the opportunity to work on several real-world business problems in various industries, including healthcare, finance, and athletics.

Within this group, Samantha worked on developing procedures to optimize cell culture densities for the parasite T. brucei. This role sparked Samantha’s passion for data and analytics.

Samantha enjoys staying active by going hiking with her dog playing sports, and baking and cooking in her spare time.

Fun fact: Samantha recently ran a half marathon under the stars at Joshua Tree National Park.

Vishaal is a Data Scientist based in Chicago. He has a background in computer vision, natural language processing, deep learning, and reinforcement learning. Vishaal is curious about up-and-coming, niche data science techniques and is passionate about transforming them to provide business value to our clients.

Prior to joining Aimpoint, Vishaal obtained a master’s degree in data science from Duke University. During his capstone project there, he worked with a global cybersecurity client to build object-detection models that could detect phishing attempts on websites. Before Duke, Vishaal graduated from the University of Illinois at Urbana Champaign with a bachelor’s degree in chemical engineering.

Vishaal recently moved to Chicago and is really looking forward to exploring the food and sports scene there.

Fun fact: Many years ago, Vishaal won a lottery to attend soccer training camp by the Italian club AC Milan. He briefly met David Beckham there (for a few nanoseconds)!

Scott is the Principal Data Analytics Infrastructure Lead at Aimpoint Digital with 20+ years of enterprise IT experience at places like Microsoft, Amazon, T-Mobile, and many others and ten years of consulting experience in the data analytics field. He’s here to take on deployments and support our customers’ server environments that are using Tableau and Alteryx and assist in the design, layout, and implementation of system and server best practices.

Before joining Aimpoint, Scott worked as a Solution Architect and IT Director at Decisive Data building reporting and business intelligence solutions. Build and maintain critical client relationships across multiple industries, resulting in high client satisfaction, excellent feedback, and repeat engagements by assessing client’s technical needs and creating and implementing plans to solve complex internal issues.

Scott is based out of Woodinville, Washington, just north of Redmond, Washington, home to Microsoft. In his spare time, he enjoys computer games with his kids, cooking, and exploring the Pacific Northwest.

Ben is a Senior Analytics Consultant based in the United Kingdom. He has 5+ years of experience developing data-driven solutions to support the decision-making process.

Before joining Aimpoint, Ben worked for The Information Lab. He helped their clients automate manual processes, working with companies across many different business sectors, including investment and retail banking, fast-moving consumer goods, and manufacturing. Ben earned a Master of Science degree in Sports Analytics from Cardiff Metropolitan University and a Bachelor of Science degree from Coventry University.

Ben is recognized as a leading Alteryx user. He is an Alteryx Expert, an Alteryx Grand Prix winner, and a retired Alteryx ACE.

In his spare time, you will find Ben hanging around with his dog, cycling, hiking, woodworking, and watching sports. He is also working through the various ways a human can throw themselves through the air (bungee jumping and paragliding checked so far).

Fun Fact: Ben is the great-great-grandson of the “Father of Nuclear Physics” and Nobel Prize Winner Ernest Rutherford.

Mitchell’s expertise lies in Data Transformation, Analytics, and Strategy. With over seven years of Business Intelligence experience, he’s led multiple transformations and reporting projects. He has a passion for using data to drive results and a keen understanding of how to create high-performance Dashboards. Mitchell specializes in helping companies generate revenue by using data to operate more efficiently.

Prior to joining Aimpoint Digital, Mitchell worked as a Senior Financial Analyst at CampusLogic, building out their PowerBI environment from the ground up. He also led special projects leading to improved analytics and data efficiencies throughout the company. Before that, he spent time at Deloitte, where he completed a wide variety of projects using different Business Intelligence tools (PowerBI, Tableau, Qlik). Mitchell earned a Bachelor of Science degree in Financial Economics from the Centre College.

In his spare time, he enjoys Road tripping, Kayaking, hiking and the Kansas Jayhawks!

Justin Davis is Aimpoint Digital’s Dataiku Channel Director and coordinates day-to-day channel operations. He leads the Dataiku technology services partnership while managing partner relationships and customer engagements. With a decade of experience in utilizing data and analytics to drive business value across various industries, Justin is a skilled problem-solver who excels in quickly assessing work settings and implementing changes to improve results at the enterprise level.

Justin designs solutions that help organizations operate more efficiently and fully realize the value their data provides. He has an extensive track record of leading analytics teams and initiatives, orchestrating training programs, leading 1:1 coaching sessions, and helping business users maximize ROI on their analytics investments. He also leads Aimpoint’s Dataiku Enablement team to train beginners and experts across the Dataiku platform and aid users in tackling complex, valuable use cases in various business functions and industries.

Prior to joining Aimpoint Digital, Justin was a Senior Manager at JLL. There he helped lead the Americas Business Intelligence team, delivering solutions with Alteryx and Tableau to various regional and global clients. Before that, Justin spent several years as a Managing Analyst in the mortgage servicing industry, leading a team of analysts delivering bespoke reporting solutions. Justin is an alumnus of Virginia Tech, where he graduated with a BA in Economics and a BS in Statistics. 

Justin resides in Greenville, South Carolina, where he and his wife raise their three young children. In his spare time, Justin enjoys live music, trying new coffees, and cheering on the Hokies with his friends and family.  

Fun fact: During a trip to the Ol Pejeta Conservancy in Kenya in 2014, Justin saw the last surviving male northern white rhino — and even stood on the Equator! 

Bona is an Analytics Consultant based in the United Kingdom, with 3+ years of consulting experience specializing in Alteryx and Tableau.

Before joining Aimpoint Digital, Bona was an Analytics Consultant at The Information Lab UK, helping clients across private equity, public sector, and insurance industries. During this time, he helped clients better understand and utilize their data, achieving this by modernizing their ETL processes, transferring SQL skills to ETL tools like Alteryx, and upskilling their data visualization practices. Bona graduated from University College London with a Bachelor’s in Physics.

In his spare time, Bona enjoys racquet sports, mainly tennis, Formula 1, listening to and playing music, photography, and gaming.

Fun fact: Bona took his own headshot (and a few others from Aimpoint too!).

Sarah is an Analytics Consultant specializing in Tableau, Alteryx, business intelligence, and visual analytics more generally. Before joining Aimpoint, Sarah worked as a Consulting Analyst at The Information Lab UK, helping clients like Elsevier, Collibra, and PwC make the most of their data and upskill in analytics tools. She holds multiple certifications in both Alteryx and Tableau.

Sarah received her BA in English Literature and Biology from the University of Alabama and her MSc in British Literature from the University of Edinburgh. Her academic and professional experience has long reflected a dual interest in the arts and life sciences, especially the creativity and rigor required to solve novel interdisciplinary research problems. She is especially interested in data visualization and text analytics within biological sciences and healthcare.

In her free time, Sarah enjoys reading, traveling, live music, and watching (American) football.

Alisha is a Data Engineer with experience in software engineering and data analysis. In prior roles, Alisha helped develop tools to support data scientists and actuaries, conducted and published research in GIS, data science, and computer science, and contributed as an open-source software developer.

She brings a passion for data engineering, spatial data analysis, and cloud computing.

Prior to joining Aimpoint, Alisha worked as Software Developer at a Fortune 50 company, working on software that supported the work of data scientists and actuaries at the company. Alisha earned a Bachelor’s degree from the University of Washington, where she studied Geographic Information Systems with a minor in Computer Science.

In her spare time, she enjoys hiking, climbing, cooking, exploring the music scene, and learning new languages.

Jan is a Senior Analytics Consultant with 4+ years of experience in consulting, specializing in data analytics and business intelligence roles. He has expertise across the entire analytics lifecycle, from engineering data warehouses to building automated analytic processes, visualizing efficient and relevant reporting dashboards, and building productional machine learning models. He is passionate about providing high-quality data products and services and possesses an intellectual curiosity for data analytics and technology.

Before joining Aimpoint, Jan worked as a Consultant at Keyrus, where he assisted clients across many different industries in their digital transformations. Jan graduated from Yale University, earning a Bachelor of Arts degree in Quantitative Biology.

In his spare time, Jan enjoys street photography, staying active, and traveling. He’s a Google Maps Local Guide and is always looking for new places to eat in New York City!

William is a Senior Data Scientist at Aimpoint Digital. He has a background in Deterministic Optimization, Linear and Mixed Integer Programming, and Machine Learning. William is excited to help build solutions that bring real meaning to businesses and stay current on advances within the data science space.

His experience in academia and industry focuses within the field of supply chain, quality, and operations. After graduating from the University of Wisconsin-Madison in Spring 2020, he sought to complement his industrial engineering background with data science by taking a Master’s in Analytics at the Georgia Institute of Technology. He furthered his passion with Dell Technologies’ Data, Analytics, and Automation team by determining configuration failures and designing randomized simulations. Before that, he was involved in multiple kaizen lean events at Broan-NuTone where he helped introduce a new product and run internal audits.

William is an avid soccer and Formula 1 fan. He loves watching his favorite club, Chelsea, play in the English Premier League and keeping up with Lewis Hamilton whenever he races.

Fun fact: My dad slaughters 4000 chickens daily and my mom is a certified Yoga instructor.

Caro is the Head of Center of Excellence at Aimpoint Digital. Caro brings 9+ years of expertise in data analytics and management and leading teams to provide timely, efficient, and effective solutions. She has a passion for problem-solving, finding creative solutions, and streamlining processes for maximized accuracy and productivity.

Before joining Aimpoint Digital, Caro worked as the Associate Director of Data Efficiency at Walden University, where she created the department and saved the university more than 3000 hours of staff work a year, and expanded the data available to the university through advanced analytics and self-service dashboards. Additionally, she created and oversaw technical training for faculty and staff.

Caro earned a BA in History and Political Science from St. Olaf College, a Master’s in Public Policy from the University of Minnesota, and a Master’s in Intelligence Studies from American Military University. In her free time, you will find her in her makerspace, working on 3D printing, sewing costumes, making jewelry, or trying to find space for new crafts. She is also a roller derby and soccer fan (Go Loons!).

Fun Fact: On a trip to Thailand, Caro lost her iPhone in the River Kwai and was bitten by a rat in Chiang Mai. She commemorated the occasion with a tattoo of a rat bite over the scars.

Susan is the Financial Controller at Aimpoint Digital with 25+ years of accounting/finance experience. She comes most recently from having led an accounting department where she was instrumental in increasing cash flow and reducing interest costs. She also has numerous years of experience with limited partnership accounting and managing the many aspects of the accounting/finance departments.

Prior to joining Aimpoint, Susan worked as the Business Manager at AURN, creating efficiency within their accounting department, increasing cash flow, and reducing costs. Before that, she served as the Senior Investment Accountant at the United States Steel and Carnegie Pension Fund, where she managed the back-office accounting for pension fund assets, including their two limited partnership funds. 

Susan earned a Bachelor of Science degree in Finance from Pennsylvania State University and her MBA from Robert Morris University. 

In her spare time, you will undoubtedly find her at the practice field or enjoying one of her daughter’s soccer games, baking some new cheesecake recipe she has found, or enjoying Pittsburgh sports.

Juan is a Senior Data Scientist with more than 10 years of experience in research and development. He brings a diverse perspective on process design and control, having experience in the public, academic, and private sectors. He is a team-driven, lifelong learner who enjoys creating computational tools to solve real manufacturing problems.

Prior to joining Aimpoint, Juan worked as a Senior Data Science Consultant at Kalypso, a Rockwell Automation Business. Before that, he worked as a Research Scientist in the Data Analytics division within the same organization. In both roles, he led the data analysis, computational design, and implementation of client-driven solutions in a wide range of process industries and manufacturing. He holds Bachelor and Master of Science degrees from Michigan Technological University and a Ph.D. from Carnegie Mellon University, all in Chemical Engineering. In his spare time, he enjoys playing soccer, going to Austin FC games, and enjoying the outdoors of central Texas.

Fun fact: Juan and his family have a coffee farm near Los Nevados National Park in the Colombian Andes.

Carl is a Senior Analytics Consultant at Aimpoint Digital with 10+ years of experience in the analytical and data space. He has experience with various verticals such as finance, consulting, public sector, logics, and energy. His career in data has covered a few areas; he has engineered and led solution implementations, given over 100 Tableau trainings, worked as a forecasting statistician in a call center, worked heavily in Tableau dashboards, and has expertise in ETL/ELT.

Prior to joining Aimpoint, Carl worked for InterWorks as an Analytics Consultant. While there, Carl developed a soft spot for embedded analytics, data monetization, and solutions engineering. Carl has a Bachelor of Science in Actuarial Science from the University of Central Oklahoma. He carries certifications in Tableau, Alteryx, Dataiku, AWS, and Snowflake.

In his spare time, Carl is either hiking, trying out a new recipe or an old favorite, traveling, or spoiling his cat, Luna Ba-Buna.

Michelle is an Analytics Strategy Principal within the strategy practice. Michelle has broad experience in analytics strategy and operating model development and helping clients achieve their analytics vision. She has worked extensively with Financial Services, Healthcare, Utilities, and Government clients, bringing a background focused on analytics strategy definition, operating model design, strategic roadmap development, talent strategy development, and transformation project delivery.

Prior to joining Aimpoint, Michelle was a Senior Manager in Accenture’s Analytics Strategy. She has worked with Fortune 500 clients to assess current analytics capabilities and needs. Michelle has worked with C-Suite, and Analytics/Digital leads to define the analytics operating model at an enterprise and business unit level. Her focus areas included business analysis, process design, and use case definition. She also is delivery-focused and has helped clients implement their operating model. Before Accenture, Michelle was a consultant at Capgemini, specializing in business analysis and project management.

Michelle earned a BA with Honors from Yale University.

Fun fact: Michelle is an avid runner and explorer, having run the NYC marathon and a half-marathon in Kenya, been gorilla trekking in Rwanda, and even got certified for scuba diving in Bali.

Catherine is a Senior Analytics Consultant at Aimpoint Digital with five years of analytics experience, specifically using Tableau and Alteryx. Catherine has extensive business process improvement and corporate finance/reporting experience.

Prior to joining Aimpoint, Catherine worked as the Business Planner for the Drug Substance team at Amgen, where she automated and digitized numerous business processes and introduced Alteryx to the greater Process Development Business Planning network. Before that, Catherine was on the Functional Finance Team at BCG, supporting operations services and finance digital initiatives. Catherine earned a Bachelor of Science degree in International Business from Northeastern University. She enjoys traveling, playing with her rescue dog, Larry, and trying new restaurants and Alison Roman recipes in her spare time.

Fun fact: Catherine danced ballet for 15 years and was a member of the New Jersey Ballet Junior Company.

Edward is a Senior Data Scientist at Aimpoint Digital with 9+ years of experience in price optimization and forecasting for retail businesses. He comes having built analytics and data science tools to empower operational decision-making. He brings a passion for analysis, forecasting, behavioral economics, and improving business performance through decision science methods.

Prior to joining Aimpoint, Edward worked as the Manager of Decision Science at ecoATM, building their data science and analytics team from the ground up for the finance department. Edward earned a Master’s and Bachelor’s degree in Economics from San Diego State University.

In his spare time, he enjoys traveling with his wife, gaming, hiking, and spending time with his kids.

Jeremy is a Senior Analytics Consultant at Aimpoint Digital with 8+ years of experience leading self-service analytics initiatives to deliver actionable insights that empower strategic decision-making.

Before joining Aimpoint, Jeremy worked as a Business Operations Analyst at Marathon Petroleum, providing analytical expertise to the Marketing, Trading, and Pricing organizations. At Marathon, he also served as a Pricing Specialist synthesizing analytical insights to develop and execute pricing strategies. As a Strategy Analyst, he led financial analyses and identified capital investment projects leveraging business acumen, linear programming, and Monte Carlo simulations.

Jeremy has two Bachelor of Science degrees from the University of Toledo, one in Computer Science & Engineering and the other in Electrical Engineering. He enjoys whitewater kayaking, golfing, and playing hockey in his spare time.

Fun fact: In 2020, Jeremy spent a week in Ecuador whitewater kayaking

Linlin is a Principal Data Scientist at Aimpoint Digital with 7+ years of advanced analytics experience in the Oil & Gas industry. She brings to the team technical background in mathematical programming as well as a passion for developing practical business decision-support solutions.

Prior to joining Aimpoint, Linlin worked in various roles advocating and creating engagement opportunities for advanced analytics within ExxonMobil downstream. She worked closely with business, engineering, and research teams to create optimization and machine learning solutions for improved decision-making in areas spanning manufacturing to commercial. Linlin earned a Bachelor’s in Chemical Engineering from Cornell University and a Doctorate in Chemical Engineering from Carnegie Mellon University focused on the field of Process Systems Engineering.

In her spare time, she enjoys discovering new trails in the Seattle area to walk her dog and has recently picked up gardening to make work from home more vibrant.

Dylan is a Senior Data Engineer with 5+ years of experience in Data Engineering and 10+ years leading Data Quality Assurance projects. Dylan has a thorough background in Databricks and Snowflake, with experience facilitating all aspects of implementation, administration, and builds. He also brings proficiency in Python, SQL, Scala, AWS, Kubernetes, Matillion, Airflow, dbt, and many other tools and languages to build reliable end-to-end data pipelines.

Prior to joining Aimpoint, Dylan was a key member in implementing Databricks as part of the Data Services team at Disney Studio Technology, supporting many data science, film production, and marketing analytics teams with all their data needs. His Data Quality background started in the early 2000s working on Data Warehouse and Risk Management projects for the major banks in Australia in both hands-on and management roles. Dyan graduated with a degree in Business Management from the University of South Australia. In his spare time, he enjoys spending time with his three children (and many pets), traveling, keeping fit, and gaming when time permits.

Fun fact: Dylan recently moved from Australia to Orlando, FL, and is loving the heat and exploring all the US has to offer.

Diego is a Principal Solutions Architect at Aimpoint Digital with 7+ years of experience in data visualization & analytics, data architecture & engineering, and prescriptive & predictive analytics. He is incredibly passionate about contributing to the overall success of an organization by effectively leveraging the best data solutions and practices.

Prior to joining Aimpoint, Diego worked as the Data Analytics Manager at ClubCorp. He led the data analytics and engineering team to implement various solutions from the ground up, including SQL data warehouse, Alteryx, Tableau, Power BI, and Databricks. As a result, the company has been able to quickly uncover business insights through self-service analytics and proactively take actions against customers, eventually switching to a data-driven culture. Diego has a Master’s degree in Information Technology and Management from The University of Texas at Dallas and is certified in multiple specialties.

In his spare time, he enjoys traveling, running, and exploring new restaurants (especially burgers).

Fun fact: Diego picked ‘Diego’ as his English/Spanish name because of the tiger Diego in the animation movie Ice Age.

Tony is a Data Engineer at Aimpoint Digital with extensive Python, SQL, and command-line skills and a suite of experience creating pipelines to wrangle big data.

Beginning his professional career at Aimpoint, Tony will be working with the data engineering team to build pipelines that automate data cleaning, filtering, and validation. He will work closely with analytics consultants to prepare datasets for ingestion into predictive models and business intelligence dashboards. Prior to joining Aimpoint, Tony studied at the University of Washington, where he worked on various data analysis and software engineering projects through a mathematics research program. Tony holds the AWS Certified Cloud Practitioner certificate and is looking forward to growing his knowledge of AWS, Snowflake, and dbt.

Fun fact: Tony once swam 750 meters through a lake in Florida (with alligators!) in completing a sprint triathlon.

Alexander is a Senior Analytics Consultant at Aimpoint Digital with 6+ years of experience in data analytics consulting. He comes with experience across a wide range of industries, including the public sector, utilities, and tax. Alexander is passionate about automating data processes and storytelling with visualizations.

Prior to joining Aimpoint, Alexander worked for PwC as a Manager in the Tax Technology team. There he used Alteryx, Tableau, and Power BI to support clients in better understanding their data and to make processes more efficient. Alexander has a Master’s degree in Public Health from Imperial College London and is certified in Alteryx and Tableau.

Fun fact: Alexander once caught a pass from former Indianapolis Colts quarterback Andrew Luck.

Alaisha is a Data Engineer at Aimpoint Digital passionate about learning and leveraging her skills to find creative solutions and insights.

Prior to joining Aimpoint, Alaisha was an NSF Graduate Research Fellow at Stanford University, where she completed her MS in Mechanical Engineering. Her research was focused on tracking and predicting objects, passing maneuvers, and integrating perception data into motion planning for autonomous vehicles. Alaisha earned her BS from the Massachusetts Institute of Technology (MIT) in Mechanical Engineering.

Alaisha is a frequent volunteer and believes in contributing to every community she is a part of. She has served at every level of student leadership within the National Society of Black Engineers. She believes strongly in their mission to increase the number of culturally responsible Black Engineers who excel academically, succeed professionally, and positively impact the community.

In her free time, Alaisha loves to bake, read, paint, and listen to (and loudly sing along with) musical theater soundtracks and pop songs from the 2000s.

Fun fact: Alaisha owns and frequently rides a 2000 Honda Shadow motorcycle.

Chris is a Senior Data Engineer with four years of experience in the data space. In recognition of his contribution to the Snowflake community, he was recently named a Snowflake Data Superhero, “an elite group of Snowflake experts who are highly active in the community.” 

Prior to joining Aimpoint, Chris worked at organizations such as The Information Lab, PwC, the BBC, and CBRE. Along with being an active member of the London Snowflake User Group, Chris co-leads Frosty Friday (https://frostyfriday.org/), a series of weekly challenges aimed at bolstering users’ Snowflake skills. Alongside his Snowflake skills, he is also AWS Certified, holding both the Certified Solutions Architect – Associate and Certified Data Analytics – Specialty certifications. Chris earned a Master of Arts in History from the University of Edinburgh with a year abroad at La Universidad Complutense de Madrid before pivoting into the tech world.

On the back of the exciting news that Aimpoint Digital has been named a Premier Snowflake Services Partner, Chris is looking forward to building Aimpoint Digital’s Snowflake offering and providing value to customers via a wide range of technologies.

Fun Fact: Chris’s date of birth was on the 203rd anniversary of the assassination of his favorite Swedish monarch Gustav III.

Marcel is a Principal Data Engineer with 7+ years of experience in Data Visualization, Analytics & Cloud Data Engineering. Marcel concentrates on cloud data platforms and will be guiding customers through their cloud journeys with tools like Snowflake, Databricks, and DBT. In addition, he brings proficiency in Python, SQL, SSIS, Hevo, and Airflow, among other tools that build reliable end-to-end data pipelines.

Before joining Aimpoint Digital, Marcel worked as a Data Engineer at Clinical Ink. He created a framework for automating customer data deliveries and helped build a new data warehouse solution using Snowflake. Before that, he was a Principal Data Analyst at Clario, where he helped implement a data platform with Snowflake at its core and Tableau as the reporting solution. He leverages his business background in his development work and takes tremendous pride in bridging the gaps between business and engineering. Marcel earned his Bachelor of Science at the City University of New York and a Master’s in Big Data & Analytics from the University of Liverpool.

In his spare time, he enjoys watching his favorite team, Manchester United drawing with other teams and taking long walks with his family. Born and raised in Kenya, Marcel strongly advocates creating opportunities within the African diaspora, focusing on youth mentorship and education through organized athletics.

William is a Senior Analytics Consultant with 5+ years of experience. He has led his own team of analysts and helped organizations deploy analytics at scale as a consultant. He brings a passion for system design, visualization, storytelling, and analytics engineering as well as a genuine desire to support people as they grow in their data journeys.

Prior to joining Aimpoint, William worked both as the Analytics Manager of Operation Fistula, a data-driven maternal health non-profit, and as a principal consultant for Impact Intel, a boutique consultancy providing non-profits with analytics support. Previously, he had learned the data consulting trade from BCG GAMMA & The Information Lab’s Data School. William earned a Bachelor of Arts in Economics & International Development Studies from McGill University and a Master of Science in Development Management from The London School of Economics and Political Science (LSE).

He holds numerous professional certifications, including the Alteryx Advanced, Tableau Certified Professional, and the dbt Labs Analytics Engineer certificate.

Fun fact: William is an avid lead climber working on completing his first 7A!

Kushal is a Senior Analytics Consultant at Aimpoint Digital with 4+ years of experience in VAT and data analytics consulting. He brings a range of experience across financial services, pharmaceutical, public sector, retail, gaming, and tax industries. Kushal loves problem-solving and has a strong passion for storytelling by producing insightful dashboards and creating useful automation to support businesses on their journey to increased analytics and efficiency.

Prior to joining Aimpoint, Kushal worked at PwC in the Tax Technology team. Kushal also completed his ICAEW Chartered Accountant qualification and won three PwC prizes. His deep understanding of both the data and financial worlds allows him to act as a key bridge between the two to create enhanced solutions. Kushal utilized Alteryx, Power BI, Tableau, and SQL to support the firm and its clients in developing useful automation, insightful dashboards, and increased efficiency. Kushal did his undergraduate and Masters degree in Chemistry at Imperial College London and is Alteryx Core & Advanced certified.

In his spare time, Kushal loves sports and has competed in tennis, badminton, and table tennis tournaments. He also enjoys playing the guitar and is teaching himself the piano.

Fun fact: Kushal is published in a leading scientific journal and is a Chemistry tutor in his spare time!

Anthony is an Engagement Manager in the Analytics Strategy Practice bringing over eight years of experience in project execution, data and analytics strategy, and strategic communications across the healthcare and financial services industries. Anthony is passionate about maximizing the value of data as a strategic asset within an organization, enabling all levels to solve complex problems through analytic capabilities. ​

Prior to joining Aimpoint, Anthony worked as a Director of Data and Analytics Strategy at Elevance Health (formerly Anthem, Inc.), where he led engineering and strategy efforts, working to make data and analytics capabilities central to the enterprise’s vision for growth. Before Elevance, Anthony worked in Capital Markets at Regions Bank, leading technology initiatives for sales and trading, including data management, system implementation, and pricing analytics. Anthony earned a Masters of Business Administration from the Georgia Institute of Technology and a Bachelor of Science in Management Information Systems from The University of Alabama.

In his spare time, Anthony enjoys spending time with his wife and newborn son, exploring all Atlanta has to offer.

Fun fact: Anthony is originally of Cuban descent from Tampa, FL, where his entire family still lives today.

Richard joins Aimpoint Digital as an Analytics Consultant with two years of experience in analytics consulting, helping business drive value from data. He brings a passion for analytics enablement, process automation and optimization, and data infrastructure. He is most proficient with Alteryx (Core certified with Advanced coming soon) but also brings a working knowledge of Python and SQL.  

Prior to joining Aimpoint, Richard worked as a Data & Analytics Consultant at KPMG, delivering analytics projects for clients in the healthcare, quick-service restaurant, and telecommunications industries. Previously, he interned at Disney Parks & Resorts, working in the Entertainment Metrics team to deliver data-driven insights to business stakeholders in Creative Entertainment. Richard earned a Bachelor of Science degree in Industrial Engineering from the Georgia Institute of Technology.    

In his spare time, Richard enjoys playing the piano, reading history books, and attending classical music concerts. 

Fun fact: Richard volunteers as a tour guide at Atlanta’s historic Oakland Cemetery. 

Conner is a Solutions and Enablement Lead with 5+ years of Data Analytics experience. He’s a highly reviewed Alteryx trainer with a track record of leading very successful software trials. He enjoys training and enablement because he loves seeing clients’ excitement as they learn how the new software will make their jobs easier. Proving what is possible is a passion of his. He has assisted in developing numerous proofs of concept and minimum viable products for clients as part of the software trial to help users find value from new tools are early as possible. 

Before joining Aimpoint, Conner worked at another Alteryx partner, leading the training and enablement team in supporting internal and external sales teams through the sales cycle. Prior to that, he worked at PWC on the Tax Technology team consulting on Sales and Use Tax engine implementations to help clients automate their tax processes. Conner earned a Bachelor of Science degree in Accounting from Brigham Young University-Idaho. He is a Certified Public Accountant as well as a recipient of the prestigious Elijah Watt Sells award for outstanding performance on the CPA Exam. In his spare time, he enjoys spending time with his family, rock climbing, and playing with new technologies.

Fun fact: Conner lived in Argentina for 2 years where he learned to speak Spanish fluently.

Anya is a Senior Data Engineer with 15+ years of experience across tech, consulting, financial services, and the creative industries.

Before joining Aimpoint, Anya was a one-person data team at a tech start-up developing a SaaS platform for the construction industry. She scoped and executed data projects using dbt, Fivetran, Google BigQuery, Python, and Looker. Before that, she worked as a Data Analytics Consultant specializing in Tableau and Alteryx. A believer in sharing knowledge, Anya helped organizations introduce data analysis and visualization tools into everyday workflows, develop data strategies, and automate manual processes.

After beginning her career as a Senior Consultant at EY, she returned to academia to study for an MA in History and Business of Art and Collecting at the University of Warwick. There she analyzed historical art market data to find correlations between the key events that shaped artworks’ commercial perception and prices. After completing her MA, she worked in sales and marketing for artists and cultural organizations, quantifying the performance of marketing campaigns, digital communications, and events.

Outside her daily work, Anya is a Tableau Visionary and DataDev Ambassador, and a Data + Women Netherlands community co-organizer. In her spare time, she enjoys photography, generative arts, and exploring local museums.

Fun fact: Anya was credited for the translation and voice-over acting in an art documentary directed by a BAFTA award-winning filmmaker.

Elle is our Event Coordinator with 7+ years of events experience working on various event types and sizes. She brings a range of experiences with a background in event logistics, coordination, design, and vendor management.

Over the years, Elle has worked on events, including team-building activities, company outings, promotional events, recruitment events, and weddings. Her passion for guest experience has created memorable events for thousands of attendees over the last seven years.

Before joining Aimpoint, Elle worked as an HR specialist focused on employee engagement and internal events for a rapidly growing SaaS organization in the healthcare space. In that role, she managed the daily office management and events-specific vendors, overseeing an expansive budget to elevate the employee experience and events by creatively using the existing budgets. Before that, she spent two years as a recruiter focusing on healthcare providers and marketing professionals in the healthcare industry. Elle earned a Bachelor of Arts degree in Sociology from Oglethorpe University.

In her free time, she enjoys traveling, playing video games, reading comics, listening to Disney music, and learning about sloths.

Fun fact: Elle loves spending time in the ocean and has snorkeled the two largest barrier reefs in the world.

Tim is a Lead Analytics Consultant with 10 years of experience consulting, primarily in FMCG, financial services, energy, and not-for-profit sectors.

Before joining Aimpoint, Tim was a Consultant & Product Manager helping clients across a range of industries, occasionally teaching new consultants and helping launch, build, and lead a private learning platform for clients. In the analytics community, Tim is well known as “Tableau Tim,” having accumulated over 2.5 million views across 190k hours of watch time, producing tutorials and guides on Tableau, Alteryx, Snowflake, and more. For this effort, Tim has been recognized as a Tableau Visionary three years in a row (2021-23) and now also teaches professionals from all walks of life on LinkedIn Learning as an analytics instructor.

Outside his daily work, Tim is a big F1 fan, enjoys photography, and exploring new video production techniques.

Joe Schafer is the Director of Sales for Data Analytics. Joe has a long history in tech, having practiced as a technologist since college at The Ohio State University. He’s specifically been in data & analytics since 2010. Most recently, he led the most productive Sales Engineering team at Alteryx, leading the company in both software revenue and revenue-per-headcount productivity for FY’22 metrics.

He has a passion for winning together with his customers and has found tons of success partnering with Aimpoint Digital over the past three years. Joe’s not just another salesperson: He’s trained with a Tableau Zen Master from a mountaintop in Silicon Valley and earned Core and Advanced certifications in Alteryx’s Automation Platform. While his background is in Tableau and Alteryx, he’s thrilled to support all the incredible capabilities Aimpoint brings to market, including dbt Labs, PowerBI, and Dataiku.

Joe currently hails from Scituate, Massachusetts, where he raises two boys with his wife, Ashley, and shepherds three fur babies around the backyard. He loves to travel and play golf (terribly) and wishes the water was warmer so he could go surfing and stand up paddle-boarding without a thick wetsuit. He spends his weekends gardening with his wife, gaming, and cycling with his boys, and throwing a chuck-it to satiate his dogs’ relentless desire to fetch a ball.

Brent is a Principal Data Engineer with 10 years of experience across data & analytics in Retail, Supply Chain, Manufacturing, Sales Operations, and Contact Center Operations. He is active in the Atlanta open source and data communities.

Prior to joining Aimpoint, Brent worked as a Data Scientist with a Data Engineering focus at Home Depot. On the Home Services data team, he built the strategy and data warehouse to serve ML models and BI/Analytics – which he presented at the March 2023 ATL dbt Meetup. Brent pioneered using modern data stack tooling for analytics and DS teams and created a data engineering community to drive DevOps and DataOps best practices. Before Home Depot, he worked on the Supply Chain Strategy team at Carter’s, where he drove data and process improvement projects focused on speed-to-customer for Retail and eCommerce. He started his career at Kirby Risk Service Center on the Quality Management team, where he developed a passion for Process Improvement and Lean Thinking.

Brent earned a Bachelor of Science degree from Purdue University, with a Major in Physics and a Minor in Math. In his spare time, he enjoys backpacking trips, playing and watching hockey, being an Atlanta foodie with his wife, doing projects in civic tech and data for social good, playing the cello, and most excitingly, he’ll be a first-time dad in the Fall.

Fun fact: Brent has broken both a pinkie and an ankle playing hockey (if you talk to him long enough, he’ll probably get around to talking about hockey as a #1 hockey fan).

Byron is a Data Platform Architect with over a decade of experience in the data platform space. His background is in Healthcare, Insurance, and Manufacturing.

Byron is passionate about designing high-level architectures and full-scale data platforms but still desires to be hands-on in programming and development. Thanks to his past working with Fortune 100 companies and start-ups in his career, he deeply understands the cost-benefit ratio that must be applied when designing proper data architecture.

Prior to joining Aimpoint Digital, Byron worked for a clinical research organization where he specialized in healthcare data platform architecture. Byron designed full-scale data platforms, ETLs, Data warehouses, BI Integrations, and web apps within Azure and AWS. He also worked on AI and ML projects regarding patient feasibility in this role.

In his spare time, Byron enjoys playing and designing video games (mostly on PC and Steam), leading an active lifestyle, usually with long walks with his dog, and pine over a good steak house.

Fun fact: Although Byron grew up in Pittsburgh, he has astoundingly managed to shake the “Pittsburgh accent” since leaving there four years ago.

Rebecca is an Associate Data Scientist after completing her Masters in Analytics from the Georgia Institute of Technology. Rebecca is passionate about finding the meaning in data and telling those stories.

Prior to joining Aimpoint and studying at Georgia Tech, she completed her undergraduate degree at the University of Virginia, where she double majored in Anthropology and Statistics. With this unique combination, she gained an appreciation for the synergy between the quantitative and qualitative. Through these studies, she learned firsthand how powerful data can be in any scenario. Projects during her studies include using AI to generate Taylor Swift songs, Python to analyze human speech patterns, and everything in between.

Outside of work, Rebecca enjoys spending time in nature, camping, hiking, exploring the food scene in Atlanta, and traveling.

Fun fact: Rebecca is semi-fluent in Spanish (just speak to her slowly)!

Sam is Aimpoint Digital’s Chief of Staff with 8+ years of experience in growth strategy and innovation. She comes having led the entire client lifecycle from proposal development to delivery and the development of new offerings and strategies for growth. She brings a passion for innovation and strategy to identify and implement new solutions that unlock value quickly.

Prior to joining Aimpoint, Sam worked as a Senior Manager / Client Innovation Services Director for Accenture’s Houston Innovation Hub. In her role, she led a team focused on helping clients understand their top challenges and develop innovative solutions to solve them quickly. She also partnered with leadership to create new offerings and growth strategies that would support clients’ responses to a changing market. Sam earned a bachelor of arts degree in International Relations and Hispanic Studies and a Business minor from Rice University. In her spare time, she enjoys traveling, cooking, reading historical fiction, and spending time outdoors (when the Houston heat is not awful) with her husband and dog.

Fun fact: Sam grew up on the border of the US and Mexico and spent significant time living on each side. So not only is she fluent in Spanish, but she truly understands good Mexican food.