Strategy, Analytics Engineering & Data Activation for PetScreening

As PetScreening scaled, critical data lived across disconnected systems such as web application events, financial and sales and marketing sources, and third-party data. Teams spent time reconciling metrics, producing manual reporting, and operating without a single source of truth. 

Leadership needed trusted reporting for board and financial planning, frontline teams needed real-time visibility into operational performance, and growth teams wanted to move beyond reporting to activate audiences and campaigns using logic they could own.

PetScreening’s goal was clear: turn data into a reliable operational asset, not just a reporting layer.

Aimpoint Digital partnered with PetScreening on a clear journey from diagnosis to foundation to activation.

We started by working closely with leaders and frontline teams to understand the decisions they needed to make, and where gaps in data and reporting were slowing them down. From there, we built a modern platform centered on Snowflake, Airbyte, and dbt, applying analytics engineering best practices so the team could trust the data, move faster, and extend it over time.

With that foundation in place, we built an analytical foundation of self-service Tableau reports for various personas, from automated financial and board reporting to operational dashboards and tools. We later introduced Astrato to expand the personas we served, with a focus on embedded analytics. 

We then worked hand in hand with PetScreening to activate data beyond dashboards, deploying governed data into the tools and workflows that drive outcomes with Hightouch. That included powering email and marketing campaigns for hundreds of thousands of users, feeding a pet tag printing machine that prints thousands of tags each month, and using Snowflake Cortex to automatically clean and enrich CRM data for better targeting.