Site Opportunity Analysis for Leading Drone Flight Services Provider
Aimpoint Digital provided site opportunity analysis through configurable dashboards to help the client identify key pilot sites.
The Challenge
A leading drone flight services provider needed to identify three tiers of potential locations to target for a phased rollout of delivery services across US markets to pilot last-mile deliveries for a retailer, prioritizing sites with financial potential. Alternative delivery methods like unmanned aerial vehicles are challenged with exploring new markets without formal infrastructure, data, and precedent. Due to the scale of the project, a data-driven approach was needed.
Our Approach
The Aimpoint Digital team developed a model with 70+ unique factors, from population densities to average wind speeds. The metrics were derived from 10 data sources, normalized, and weighted for DMA and store comparison. The findings were then visualized through 5 configurable dashboards, showcasing ranked locations, satellite views, flight restrictions, competitor locations, and heat maps.
Results
Based on the highest potential ROI, the client is able to target pilot sites in key regional locations.
A multi-year phased plan was developed based on centralized data.
The executive and flight operations teams can use dashboards internally to make informed decisions.
Key Takeaways
A holistic view is crucial when it comes to thorough, thoughtful planning. Decisions can be made confidently thanks to dashboards and a comprehensive view of all the contributing factors.
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